Though Electrolux has expertise in developing a variety of household products, it does not have any experience in making water purifiers, a key product in the healthy living space. Hence, to fill this gap, Electrolux has just entered into a tie-up with Kent RO Systems, a reputed name in reverse osmosis in India, to develop designer water purifier products.
For Kent RO Systems, the Electrolux partnership can help it tap the distribution network of the latter in India and abroad, as well as the opportunity to design its products for a new category of customers, who are looking for designer water purifiers. A win-win for both the companies.